Legend has it that during the second world war, British Air Force pilots bombed their enemies with exceptional accuracy after eating copious amounts of bilberry jam with their afternoon tea. It was said to have improved their night vision so noticeably that they continued eating it before all their missions for the duration of the war.

This story has never been confirmed, but Bilberry powder is a potent antioxidant that has an undeniable reputation. It is sold world-wide as a supplement and as a part of specialty formulas to promote eye health.* It has shown significant efficacy in several European clinical studies.* We source our Bilberry extract from the European sources that were used in these in these clinical studies. Other Bilberry sources on the market today are not guaranteed to be as potent and effective.